Bollywood action hero Akshay Kumar, who is the brand ambassador of Levis jeans, says his butt looks good in the denim. “Though the company has used various words to describe its new product, what I can say is that my butt looks good in the jeans,” Akshay said at the launch of the Levis 501 brand. At the age of 40, he is riding high on the success of his recent release “Singh Is Kinng”.

Akshay who is the first Indian celebrity to have been incorporated by the company for endorsement.